How you’ll spend your day
Analyze market performance of ОТС Brands, monitor competitive activities, regularly execute pricing monitoring; prepare regular performance reports + upon management requests
OTC Brand Strategy development and further full execution leadership
Forecast the demand for OTC brands together with analysts and sales team
Develop budget plan based on strategic and marketing plan; control expenses against budget, produce periodical reports
Plan and execute marketing activities for all the target audiences (Pharmacists, Pharmacy Chain managers, Consumers, HCPs)
Plan, execute and monitor promotional programs for all the target audiences (Pharmacists, Pharmacy Chain managers, consumers, HCPs); develop promotional materials, presentational materials as well as supporting data in coordination with the related departments; drive ATL activities with tight KPIs monitoring; manage and implement activities within the approved budget.
Develop plans for new products (incl. line extension) launching in coordination with related departments (Sales, Operations and Business Development). Regular Control of distribution level (ND, WD) accordance with distribution model.
Your experience and qualifications
Higher education (Master’s Degree is a benefit)
3-5 years’ overall experience in marketing of multinational FMCG and/or Pharmaceutical company
Excellent analytical skills, ability to work with a big amount of data
Good time-management skills and multitasking
Great interpersonal and team working skills
Excellent influencing skills with a ‘make it happen’ attitude
Perfect knowledge of MS office (Power point, Excel)
English proficiency (fluent speaking and writing)
