לוח אפשרויות קריירה - הדרך החכמה להייטק

The opportunity
The Director, Marketing – Launch Lead TEV-749 is responsible for all marketing activities related to the product launch of Teva’s investigational treatment for schizophrenia (TEV-749). This individual will report to the Sr. Director, Marketing- Schizophrenia Portfolio, and will lead and manage the commercial TEV-749 launch team, providing strategic direction and oversight for all launch activities, ensuring a world-class launch of this critical product for patients.  The role leads all cross-functional workstreams for the launch.  Additionally, planning and setting strategy for health care provider (HCP) promotion, HCP non-personal promotion, TEV-749 brand planning, and preparing the field for a successful launch in partnership with sales teams, sales operations, and training are all within the remit for this critical role.
How you’ll spend your day
Develop and implement roadmap to commercialization for TEV-749 launch. 
Manage the TEV-749 launch team focused on commercial strategy and launch execution
Identify critical success factors for launch and develop relevant plans to drive implementation.
Build pre-launch and launch strategies for HCP and non-personal promotion for the TEV-749 brand.
Craft a compelling vision for the brand based on a deep understanding of patient, provider, and caregiver journeys.
Develop comprehensive pre-launch and launch plans designed to ensure flawless execution 
Lead and develop a team of HCP marketers. 
Own financial management for the brand pre- and post-launch, including forecasting, budget management, stewardship of agency spend, and setting up measurement of results. 
Ensure compliance with all applicable regulations and instilling an ethos of doing things the right way throughout the organization.
Partner with the Market Access team to evaluate market trends and optimize product access, pricing strategies and create payer marketing materials.
Develop and implement public relations (PR) strategy for the brand in conjunction with agencies.
Create core HCP launch messaging and creative in partnership with agency of record, Global Marketing, and media agencies while ensuring alignment with brand strategy.
Lead HCP promotion, market research, messaging, and targeting strategy to develop effective go-to-market strategies.
Work closely with Thought Leader Liaison team on market shaping and customer insights to inform the go-to-market launch strategy and execution. 
Collaborate with cross-functional teams in HCP & customer experience marketing, Sales, Sales Ops, Training, Medical, and Market Access to ensure strategic alignment and solid direction.
Lead and participate in sales and marketing planning meetings.
Work collaboratively with other members of the Schizophrenia Portfolio team and the broader Innovative Medicines (IM) Marketing organization, including thought leader liaisons.