As a Content Marketing Manager at you will be pivotal in developing and executing a content strategy that drives website traffic, generates qualified leads from both organic and paid channels, builds brand awareness, and establishes a thought leader in the industry. You will be responsible for the end-to-end creation and distribution of a variety of content formats, working both independently and in close collaboration with internal and external teams. This role requires a proactive individual who can manage multiple projects simultaneously and deliver exceptionally high-quality content with minimal oversight.
What Youll be Doing:
Drive a data-driven content strategy to achieve a 25% YoY organic traffic increase and contribute significantly to annual lead generation (thousands).
Oversee creation of SEO-optimized content (blog posts, ebooks, whitepapers, etc.) and manage outsourced writers based on SEO agency briefs, ensuring high quality.
Collaborate with cyber analysts on Dark Web Pulse and contribute to CEO thought leadership content, following a similar briefing/review process.
Own end-to-end newsletter process (NBD, DWP, Cyber Roundup) via Hubspot.
Implement gated content strategies, optimize CTR, and continuously improve content conversion rates.
Ensure accurate and SEO-optimized content upload to WordPress, leveraging Google Analytics and PowerBI to track leading/lagging performance indicators.
Manage content calendars/workflows in Monday.com to meet ~12 monthly content pieces, working ~50% independently and 50% collaboratively with relevant teams.
Minimum of 5 years of experience in content marketing, with a strong portfolio demonstrating experience writing for a technical audience, including product managers, developers, and cybersecurity professionals.
Strong editing, writing, and communication skills Native English a must!
Excellent understanding of social media marketing and SEO best practices, with a proven ability to drive organic traffic and lead generation.
Demonstrated ability to work independently, take ownership of projects, and deliver exceptionally high-quality work with minimal feedback.
Passion for creating engaging content across various formats.
Proven working knowledge of content management systems (WordPress, including content upload, SEO optimization, and basic troubleshooting).
Proven working knowledge of CRM/Marketing Automation platforms (Hubspot, with experience in email marketing, list segmentation, and reporting).
Strong analytical skills and proficiency in using Google Analytics and ideally PowerBI to track and analyze content performance.
Experience managing and providing feedback to external content creators.
Familiarity with project management tools, ideally Monday.com.
