לוח אפשרויות קריירה - הדרך החכמה להייטק

The opportunity
This position is responsible for the evaluation of market conditions, identification of issues and opportunities within the therapeutic category to develop campaigns targeting Health Care Providers (HCPs) with Non-Personal Promotion (NPP) and aligned with the overarching UZEDY brand strategies and objectives. The Associate Director, Marketing – HCP UZEDY Non-Personal Promotion reports to the Director, Marketing – HCP Promotion UZEDY and works with internal Teva colleagues, field sales colleagues and agency partners to develop HCP NPP content.  Developing and executing a site-of-care strategy (i.e. Hospital) for UZEDY is of particular importance for this role, as is collaboration with the Value and Access team to create compelling payer-focused marketing strategies.How you’ll spend your day
Lead and execute segments of brand promotion on HCP non-personal tactics to drive brand performance.
Plan and conduct market research, analyze market data, and translate insights into HCP non-personal materials. 
Develop and implement the promotional approach, materials, and messaging for the UZEDY field sales force for use in various settings of care including hospitals, and long-term mental health facilities. 
Work in close partnership with the Value and Access team to create payer-focused marketing strategies. 
Deliver impactful hospital promotion and operations programs, including HIFT/samples across the portfolio.
Act as brand planning lead across the portfolio.
Partner with Teva colleagues in the field on the usage and evolution of approved HCP NPP UZEDY marketing materials.
Track promotional budget and ensure resources are being allocated according to brand strategic priorities.
Act as the HCP NPP brand voice in the development and execution of field meetings (e.g., NFM, POA).
Liaise with sales training to ensure HCP NPP field sales training materials and approach reflect overall brand strategy.
Plan and develop tactics aligned with predefined strategies and establishes timelines and budgets. 
Works with agency partners to create, develop and implement tactical plans and provides input on strategy and direction of the brand, including Corporate Communications.
Manage the promotional approval process of HCP materials through collaboration with Medical, Legal, and Regulatory partners.
Analyzes market data and information and makes informed decisions. 
Align organizationally and individually with internal and external codes of conduct.