We are looking for a hands-on and visionary Principal Tech Lead (Principal Software Engineer) for the Personalization & Martech group to guide our architecture and engineering efforts as we evolve into the next generation of our platform. In this highly visible role, youll lead technical direction across projects, mentor developers, and help modernize both our stack and processes. You'll collaborate closely with product, analytics, and marketing to deliver scalable and impactful systems that power personalized journeys, customer engagement and campaign automation.
Responsibilities:
Drive technical leadership across Personalization and Martech teams, setting architectural standards and best practices
Lead the migration from legacy monoliths to micro-services and micro-frontends
Develop tools and integrations using React, TypeScript, Node.js, and Python
Architect cloud-native systems using AWS Lambda, API Gateway, CloudFront, DynamoDB, and S3
Design scalable, secure, and observable APIs and event-driven systems using SNS, SQS, Kafka, and Kinesis
Partner with Marketing and Product to build personalized customer experiences, experimentation frameworks, and campaign infrastructure
Support and evolve legacy systems to maintain business continuity during platform transition
Set and uphold high standards for code quality, system design, and documentation
Mentor engineers and guide technical decision-making across multiple squads
Champion innovation through the introduction of LLM-powered automation, internal tools, and AI-driven optimizations
BS/MS in Computer Science or equivalent hands-on experience
7+ years in software engineering; 3+ years in a tech lead or staff/principal engineering role
Expertise in both backend and frontend engineering, with strong skills in React, TypeScript, Node.js, and Python
Proven experience architecting scalable cloud-based systems and big-data applications using AWS services, including Lambda, API Gateway, CloudFront, S3, and DynamoDB
Ability to balance legacy system maintenance with forward-looking architectural design
Strong collaboration and communication skills, with the ability to influence across teams
Experience in Implementing software engineering best practices for the entire SDLC (including business analysis and implementation, design and architecture, planning and development, implementation, and support)
Preferred Qualifications:
Experience working with Martech platforms, CDPs, and customer engagement systems
Experience with personalization, experimentation, and campaign orchestration systems
Familiarity with LLM integrations (e.g., Claude, Bedrock, OpenAI) and building internal AI tools
Understanding of observability stacks (e.g., CloudWatch, Datadog), security (e.g., WAF), and compliance in marketing systems
Strong documentation practices and a bias toward action and clarity
