In this role, you will own the product marketing strategy, positioning, messaging, and sales enablement for our products. You will work cross-functionally with product management, sales, customer success, and the broader marketing team to drive awareness, adoption, and engagement.
Key Responsibilities
Product marketing strategic planning and positioning
Develop and Execute Product Marketing Strategy – Create a comprehensive product marketing strategy plan aligned with company objectives.
Messaging & Positioning
Craft clear, compelling messaging and differentiated positioning that communicates the value of our products to key customer segments.
Sales Enablement
Create collateral, presentations, battle cards, and training materials to support the sales team and improve win rates.
Customer & Market Insights
Conduct market research, competitive analysis, and customer interviews to inform product strategy and marketing initiatives.
Content Development
Collaborate with content and demand generation teams to create case studies, blog posts, whitepapers, and videos that drive engagement and lead generation
Product Adoption & Retention:
Partner with customer success and product teams to improve onboarding flows, in-product messaging, and usage metrics through lifecycle marketing
Analysts relationships – Build and maintain analysts relationships
Performance Measurement – Track product marketing-influenced pipeline to ensure contribution to overall pipeline growth
5+ years of experience in product marketing, ideally within a SaaS or B2B technology environment
Background in cybersecurity, identity & access management (IAM)
Strong understanding of go-to-market planning, positioning, and value-based messaging
Excellent writing, communication, and presentation skills
Proven ability to work cross-functionally and influence stakeholders at all levels
Experience with CRM and marketing tools (e.g., Salesforce, HubSpot, Marketo) is a plus
Bachelors degree in Marketing, Business, or a related field; MBA is a plus
