Key Responsibilities
Conduct in-depth analysis of customer behaviour and lifecycle trends to support data-driven marketing decisions
Evaluate marketing campaigns to identify target audiences, measure effectiveness, and provide recommendations for optimization
Develop and implement campaign automation workflows using Salesforce, in collaboration with the Marketing Automation and Marketing Operations teams
Partner with Sales, Customer Success, Business Analytics, and Marketing teams to ensure marketing strategies align with business objectives
Build dashboards and reports in Power BI and Excel to visualize key marketing metrics and trends
Identify opportunities to enhance lead segmentation, scoring models, and personalization strategies through data analysis
Ensure data integrity and consistency across marketing platforms, optimizing data collection and reporting processes
3-5 years of experience in data analysis, marketing analytics, or a related field
Strong analytical and problem-solving skills with an ability to derive insights from complex datasets
Proficiency in Power BI, Excel, and data visualization tools.
Experience with Python, SQL for data manipulation and automation
Experience with Salesforce and marketing automation platforms
Strong communication skills in English (written and verbal)
Ability to work and execute quickly in a fast-paced and dynamic environment
Preferred Qualifications:
Bachelors degree in economics, Marketing, Management, Science, Technology, Engineering, Math (STEM majors) or equivalent experience
Background in marketing analytics or lifecycle marketing
Familiarity with cybersecurity industry trends and customer behavior
Knowledge of A/B testing methodologies and customer segmentation techniques
