If you are passionate about driving revenue through strategic and impactful marketing campaigns, and thrive in a dynamic, collaborative environmentthis is your opportunity to make a significant impact.
Key Responsibilities
Develop integrated global campaigns to drive demand generation across targeted audiences maximizing the generation of sales opportunities delivered against the budget we have
Work with the messaging house coming from product marketing to architect the paid media campaigns along the customer decision journey, including their messaging sequences, target audiences, and expected outcomes at each stage
Select, leverage, and orchestrate the entire marketing toolkit paid media, owned and earned media, thought leadership, and all forms of content
Put together a comprehensive annual and quarterly campaign plan, monitor its execution, and tweak and optimize in-flight to maximize results
Plan, optimize, and monitor the execution of the campaign budget across all geographies and customer segments
Ensure campaign plans are detailed and comprehensive, and cover all elements required for effective and efficient execution
Communicate the plan effectively across a wide set of stakeholders, across the companys marketing and sales organization, and get excitement and buy-in
Work closely with our product marketers to understand the release schedule, and communicate need for content based on demands from the field
Work closely with our agile marketing/ sprint masters to plan the quarterly sprints needed for the smooth execution of the campaign
Stay on top of the latest and greatest cross-industry best practice in campaign management, and help ensure campaigns are on the cutting edge
Minimum 4 years of B2B Marketing within the cyber security industry, or similar market category
Overall 10+ years of B2B marketing, Campaign Development, Brand Marketing, Integrated Marketing, Advertising, PR, Corp Comms or related field
BA/B.Sc. in Statistics / Math / Engineering / Economy or other quantitative fields – A must
Highly proficient in spoken and written English – a must
Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.)
Effective project management and organizational skills with attention to detail
Demonstrated capability to empathize with and comprehend the unique challenges and priorities of our B2B customers, translating complex cybersecurity solutions and messaging into customer-centric demand generation strategies
Curiosity about cybersecurity technology and products, and excitement about learning new products and technologies as our markets keep evolving
Ability to collaborate in a team-oriented environment and communicate globally across position levels
Self-motivated, confident, energetic with strong problem-solving skills
Thrive in a fast-paced and ever-changing environment
