We are looking for a sharp analytical mind and a marketing/ product lifecycle talent to join our marketing team. The Retention Marketing Manager will manage automated marketing campaigns and communication with our users in order to maximize user retention engagement with various features, and towards achieving our company KPIs.
Responsibilities
Initiate, design and launch large scale marketing campaigns (multiple formats and channels) to hundreds of millions of our users
Establish targeting strategies based on customer life-cycle segmentation & predictive analytics
Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
Proof and QA campaigns to ensure 100% error-free execution
Conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers, and cadence/delivery timing
Communicate campaign performance to stakeholders and build a clear roadmap for the future
Perform data research and analysis to uncover insights that support our marketing strategy
Work closely and coordinate with all departments within the organization worldwide, including international regional teams.
Responsibilities
Initiate, design and launch large scale marketing campaigns (multiple formats and channels) to hundreds of millions of our users
Establish targeting strategies based on customer life-cycle segmentation & predictive analytics
Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
Proof and QA campaigns to ensure 100% error-free execution
Conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers, and cadence/delivery timing
Communicate campaign performance to stakeholders and build a clear roadmap for the future
Perform data research and analysis to uncover insights that support our marketing strategy
Work closely and coordinate with all departments within the organization worldwide, including international regional teams.
Requirements:
3+ years experience in retention management/ product lifecycle of global B2C mobile app users, including the use of push notifications, emails and in-app formats
Proven track record of creating, implementing and optimizing complex trigger-based user journeys to meet business goals
Bachelors Degree (Marketing, Business Development, Industrial Engineering, Economics, Psychology, Statistics or related analytical fields)
Fluent in English with exceptional communication skills
Extremely analytical with excellent Excel skills
Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing to escalate when necessary
Positive attitude and ability to operate in a very rapidly changing environments with ambiguity
Outstanding verbal, interpersonal and written communication skills
Knowledge and experience with Braze HUGE advantage
HTML/SQL knowledge Advantage.
3+ years experience in retention management/ product lifecycle of global B2C mobile app users, including the use of push notifications, emails and in-app formats
Proven track record of creating, implementing and optimizing complex trigger-based user journeys to meet business goals
Bachelors Degree (Marketing, Business Development, Industrial Engineering, Economics, Psychology, Statistics or related analytical fields)
Fluent in English with exceptional communication skills
Extremely analytical with excellent Excel skills
Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing to escalate when necessary
Positive attitude and ability to operate in a very rapidly changing environments with ambiguity
Outstanding verbal, interpersonal and written communication skills
Knowledge and experience with Braze HUGE advantage
HTML/SQL knowledge Advantage.
This position is open to all candidates.
