we care deeply about what we do and want to inspire play every day – whether in our work environments alongside our dedicated colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The UA teams mobile advertising ecosystem is an always-changing, rapidly growing world, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.
What Youll Do
The ideal candidate is a marketing maven with a strong quantitative foundation who thrives on using both analytical and creative skills. With a passion for leadership and continuous improvement. If you're fervent about pioneering mobile growth strategies, deeply understand the mobile advertising landscape, and are committed to continuously evaluating and refining performance metrics, this opportunity is tailored for you
Independently handle performance marketing budgets across multiple channels to improve games growth and profitability
Strategize, implement and continually optimize mobile campaigns on every critical mobile platform, including Meta, Google, Ad Networks, DSPs, CTV, Influencer marketing, and much more
Locate, negotiate and develop creative and innovative solutions for user acquisition
Grow and handle marketing partnerships for UA efforts across the globe
Design and implement A/B & multivariate testing and present results to related teams
Contribute winning ad creative ideas and run creative testing, working closely with Marketing to complete breakthrough creative strategies to attract new users
Work cross-functionally with product, ad monetization, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
Be an expert in UA with key knowledge
Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology
Proactively source new partners to diversify portfolio
At least 4 years of marketing experience, with a minimum of 3 years passionate for media buying, user acquisition, or performance marketing, preferably in the mobile app space
People management experience
Strong proficiency with MMPs (e.g., Adjust, AppsFlyer) and performance marketing channels (e.g., Facebook Ads, Google Ads)
A hunger to be at the forefront of the mobile advertising space and the mobile app market
Creative problem-solving skill, as well as analytical rigor to verify or invalidate assumptions
Strong analytical skills and attention to detail
Strong proficiency with Excel required, SQL is a plus
Proven ability to effectively communicate with cross-functional teams
Strong understanding of funnel conversion metrics, retention rates and LTV predictions preferred
Ability to work in a fast-paced and collaborative environment, adapting to changing priorities
BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field
