An ideal candidate will be a data-driven marketer with a strong customer orientation, high execution ability and analytical skills.
Proven experience in creating content for targeted audiences, executing social media campaigns, and designing and implementing digital customer journeys is essential.
Key Responsibilities:
Management of the company's digital transformation projects and collaboration with healthcare ecosystem stakeholders with an emphasis on HCC's.
Create and optimize customer digital journeys, manage strategic campaigns, and analyze customer insights across all channels and touch points.
Support BU in its broad audience campaigns and suggest alternative new channels to reach out our targeted HCCs.
Develop and manage digital assets, social media activities, and digital solutions to enhance the patient experience, provide valuable information, and aid in simplifying the patient journey.
BA/BS degree or above.
Extensive and proven experience in digital marketing plan creation, Go-to-market execution cross-channels and cross- platforms including social Media campaigns, customer facing websites, and collaborating with relevant partners and influencers to create business impact.
Proven experience in analyzing large amounts of information within a digital customer journey, drawing conclusions, and making data-based recommendations.
A high level of storytelling abilities and strong presentation skills (Hebrew and English), innovative and creative thinking, curious and an independent learner.
Brief and oversee the work of internal and external agencies.
Influencing skills and ability to lead change across multi-functional teams.
Agility & resilience, with a proactive attitude.
