Were seeking a Director of Product Marketing to spearhead our go-to-market strategy, align messaging across the customer journey, and ultimately drive revenue growth and product adoption.
This is a high-impact role that will lead strategic marketing initiatives, closely collaborating with Product, Sales, and Customer Success teams to ensure seamless product launches, customer adoption and continuous revenue growth.
Role Overview:
As the Director of Product Marketing, you will take full ownership of developing go-to-market strategies, leading product messaging and positioning efforts, enabling sales and customer success teams, and shaping packaging and pricing strategies. You will also play a pivotal role in post-sales initiatives, driving upsells and customer engagement. Your success will be measured by product adoption, market penetration, and revenue growth.
What are we looking for
Key Responsibilities:
Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for product launches, feature releases, and campaigns, ensuring alignment across all teams.
Product Messaging & Positioning: Own and refine product messaging to resonate with our target audience and differentiate our solutions in the marketplace.
Sales & Customer Enablement: Collaborate with Sales and Customer Success to create enablement materials (e.g., pitch decks, case studies) that support both pre-sales efforts and post-sales upsell strategies.
Collaboration: Work closely with cross-functional teams, including Product, Sales, Customer Success, and Marketing, to ensure consistent communication and strategic alignment throughout the product lifecycle.
Metrics & Optimization: Use data and feedback to continually optimize product marketing strategies, ensuring measurable outcomes in both revenue and customer satisfaction.
Packaging & Pricing: Define and evolve packaging and pricing strategies, aligning product features with customer needs and market trends to maximize revenue potential.
This is a high-impact role that will lead strategic marketing initiatives, closely collaborating with Product, Sales, and Customer Success teams to ensure seamless product launches, customer adoption and continuous revenue growth.
Role Overview:
As the Director of Product Marketing, you will take full ownership of developing go-to-market strategies, leading product messaging and positioning efforts, enabling sales and customer success teams, and shaping packaging and pricing strategies. You will also play a pivotal role in post-sales initiatives, driving upsells and customer engagement. Your success will be measured by product adoption, market penetration, and revenue growth.
What are we looking for
Key Responsibilities:
Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for product launches, feature releases, and campaigns, ensuring alignment across all teams.
Product Messaging & Positioning: Own and refine product messaging to resonate with our target audience and differentiate our solutions in the marketplace.
Sales & Customer Enablement: Collaborate with Sales and Customer Success to create enablement materials (e.g., pitch decks, case studies) that support both pre-sales efforts and post-sales upsell strategies.
Collaboration: Work closely with cross-functional teams, including Product, Sales, Customer Success, and Marketing, to ensure consistent communication and strategic alignment throughout the product lifecycle.
Metrics & Optimization: Use data and feedback to continually optimize product marketing strategies, ensuring measurable outcomes in both revenue and customer satisfaction.
Packaging & Pricing: Define and evolve packaging and pricing strategies, aligning product features with customer needs and market trends to maximize revenue potential.
Requirements:
Essential Qualifications:
Experience: 6+ years in B2B SaaS product marketing, with a strong focus on go-to-market strategies and product adoption.
Proven Track Record: Demonstrated success in launching B2B SaaS products, creating compelling product messaging, and driving measurable revenue growth.
Cross-Functional Leadership: Ability to collaborate effectively with Sales, Product, and Customer Success teams, ensuring alignment on objectives and execution.
Strategic & Tactical Expertise: Comfort operating at both the strategic and operational levels, from developing high-level marketing strategies to executing product launch details.
Data-Driven: Experience using data to inform decisions, track KPIs, and optimize marketing efforts.
Excellent Communication Skills: Strong written and verbal communication skills, with the ability to present complex information in a clear and engaging manner.
What Sets You Apart:
Revenue-Driven: You have a proven ability to impact revenue and drive customer adoption through innovative product marketing strategies.
Collaborative Nature: You thrive in cross-functional environments, building strong relationships with internal teams.
Customer-Centric: You understand the customer journey and have experience shaping product marketing strategies around customer needs and feedback.
Analytical Mindset: You are adept at measuring the success of product marketing initiatives and making data-driven adjustments to maximize impact.
Essential Qualifications:
Experience: 6+ years in B2B SaaS product marketing, with a strong focus on go-to-market strategies and product adoption.
Proven Track Record: Demonstrated success in launching B2B SaaS products, creating compelling product messaging, and driving measurable revenue growth.
Cross-Functional Leadership: Ability to collaborate effectively with Sales, Product, and Customer Success teams, ensuring alignment on objectives and execution.
Strategic & Tactical Expertise: Comfort operating at both the strategic and operational levels, from developing high-level marketing strategies to executing product launch details.
Data-Driven: Experience using data to inform decisions, track KPIs, and optimize marketing efforts.
Excellent Communication Skills: Strong written and verbal communication skills, with the ability to present complex information in a clear and engaging manner.
What Sets You Apart:
Revenue-Driven: You have a proven ability to impact revenue and drive customer adoption through innovative product marketing strategies.
Collaborative Nature: You thrive in cross-functional environments, building strong relationships with internal teams.
Customer-Centric: You understand the customer journey and have experience shaping product marketing strategies around customer needs and feedback.
Analytical Mindset: You are adept at measuring the success of product marketing initiatives and making data-driven adjustments to maximize impact.
This position is open to all candidates.
